A Commentary on the prohibition of alcohol advertising in Lithuania in relation to minors

Marianna Džačková

doi:10.46282/blr.2018.2.2.109

Authors

Marianna Džačková Comenius University in Bratislava, Faculty of Law

DOI:

https://doi.org/10.46282/blr.2018.2.2.109

Keywords:

the ban on alcohol advertising, Lithuania alcohol regulation, minor’s protection, broadcasting of advertising, Slovak alcohol regulation

Abstract

The Republic of Lithuania enacted new alcohol legislation, which includes many alcohol beverages control measures. One of the most controversial was the ban of alcohol advertising in mass media, which provoked negative reactions of alcohol market and foreign media. This rule triggered whole-society discussion about the positive impact on society, especially minors. The author analyses the enacted Lithuanian regulation and different opinions, as well as the comparison with the broadcasting regulation of alcohol advertising in the Slovak Republic which has similar world position in international drinking ratings.

References

AIKEN, A. – LAM, T. – GILMORE, W. – BURNS, L. – CHIKRITZHS, T. – LENTON, S. – LLOYD, B. – LUBMAN, D. – OGEIL, R. – ALLSOP, S.: Youth perceptions of alcohol advertising: are current advertising regulations working? In: Australian and New Zealand Journal of Public Health, 2018, 42, pp. 234-239. Available at: <https://onlinelibrary.wiley.com/action/showCitFormats?doi=10.1111%2F1753-6405.12792> (accessed on 5th November 2018). https://doi.org/10.1111/1753-6405.12792 DOI: https://doi.org/10.1111/1753-6405.12792

ALLAMANI, A. – BECCARIA, F. – EINSTEIN, S.: A Commentary on the Limits of Alcoholic Beverage Policies. In: Alcohol and Alcoholism, Volume 52, 2017, Issue 6, pp. 706–714. https://doi.org/10.1093/alcalc/agx048 DOI: https://doi.org/10.1093/alcalc/agx048

FOROUZANFAR, M. H. – ALEXANDER, L. – ANDERSON, H. R. – BACHMAN, V. F. – BIRYUKOV, S. – BRAUER, M. – BURNETT, R. – CASEY, D. – COATES, M. M. – COHEN, A. et al.: Global, regional, and national comparative risk assessment of 79 behavioural, environmental and occupational, and metabolic risks or clusters of risks in 188 countries, 1990–2013: A systematic analysis for the Global Burden of Disease Study 2013. In: Lancet, 2015, 386, pp. 2287–2323. Available at: <https://www.ncbi.nlm.nih.gov/pubmed/27733284> (accessed on 5th November 2018). https://doi.org/10.1038/sj.bdj.2015.751 DOI: https://doi.org/10.1038/sj.bdj.2015.751

GOSTAUTAITE MIDTTUN, N.: Alcohol advertising ban crowns comprehensive control measures adopted in Lithuania. Available at: <http://www.ias.org.uk/Blog/Alcohol-advertising-ban-crowns-comprehensive-control-measures-adopted-in-Lithuania.aspx> (accessed on 5th November 2018).

GRIGORIEV, P. – JASILIONIS, D. – STUMBRYS, D. – STANKŪNIENĖ, V. – SHKOLNIKOV, V. M.: Individual- and area-level characteristics associated with alcohol-related mortality among adult Lithuanian males: A multilevel analysis based on census-linked data. Available at: <https://doi.org/10.1371/journal.pone.0181622> (accessed on 5th November 2018).

KRUGMAN, H.: The impact of television advertising: Learning without involvement. In: Public Opin Q. 1965, 29, 3, pp. 349–56. Available at: <https://academic.oup.com/poq/article/29/3/349/1827420> (accessed on 5th November 2018). https://doi.org/10.1086/267335 DOI: https://doi.org/10.1086/267335

KUKLIŠ, Ľ. – TARABČÁK, I.: Act on Broadcasting and Retransmission. Commentary. Bratislava: Wolters Kluwer, 2016.

PAUKŠTĖ, E. – LIUTKUTĖ, V. – ŠTELEMĖKAS, M. – GOŠTAUTAITĖ MIDTTUN, N. – VERYGA, A.: Overturn of the proposed alcohol advertising ban in Lithuania. Available at: <https://publications.lsmuni.lt/object/elaba:5653940/index.html> (accessed on 5th November 2018). https://doi.org/10.1111/add.12495 DOI: https://doi.org/10.1111/add.12495

REHM, J. – ŠTELEMĖKAS, M. – BADARAS, R.: Research Protocol to Evaluate the Effects of Alcohol Policy Changes in Lithuania. In: Alcohol and Alcoholism. Available at: <https://doi.org/10.1093/alcalc/agy068> (accessed on 5th November 2018). https://doi.org/10.1093/alcalc/agy068 DOI: https://doi.org/10.1093/alcalc/agy068

SAAHIL, P.: Why alcohol bans don’t work. Available at: <https://www.business-standard.com/article/punditry/whyalcohol-ban-in-bihar-is-likely-to-fail-115122900192_1.html > (accessed on 5th November 2018).

SCHOR, E. L.: Family pediatrics: Report of the Task Force on the Family. In: Pediatrics, 2003, 111, pp. 1541–1571. Available at: <http://pediatrics.aappublications.org/content/111/Supplement_2/1541.long> (accessed on 5th November 2018).

SPIELMANNA, N. – RICHARD, M.: How captive is your audience? Defining overall advertising involvement. In: J Bus Res, 2013, 66, 4. Available at: <https://www.sciencedirect.com/science/article/pii/S0148-296311004097?via%3Dihub> (accessed on 5th November 2018). DOI: https://doi.org/10.1016/j.jbusres.2011.12.002

TODD, J. – SMITH, R. – LEVIN, K. – INCHLEY, J. – CURRIE, D. – CURRIE, C.: Family Structure and Relationships and Health among Schoolchildren. HBSC Briefing Paper 12. Available at: <https://research-repository.st-andrews.ac.uk/handle/10023/2052> (accessed on 5th November 2018).